PayPal - Buiding an Engagement Platform

AGENCY: Chapter 

CLIENT: PayPal

ROLE: UX Design Lead

In a time of massive transformation for the financial industry, PayPal approached Chapter SF to design a fundamental shift in their platform. Their internal goals of [numbers redacted] user growth and daily active users were quite a large shift in PayPal's engagement metrics. In order for PayPal to tackle these business goals, they needed to begin a massive cross-platform product innovation cycle.

Chapter SF provided this through a 12 week process of design sprints focused around improving the PayPal experience across all device form factors. Our goal was design a cohesive product and design system that met internal benchmarks, and addressed the direct needs of their goal user base.  

To do this, we created an entire new mental model for the user experience of PayPal. This included transformative new features, a new visual design language and an entire new information architecture that was applied across all form factors. 

All work is proprietary to PayPal, and cannot be shared. I produced static wires, an all-encompasing design deliverable, sitemaps, user flows, all standard UX documents.   

Project Team:

Jesse Lawson - Innovation Strategy / Project lead

Stephen Bardwell - Lead Visual Designer

Casey Williams - Strategist