Levis Vintage Clothing

AGENCY: AKQA

CLIENT: Levi Strauss Co.

ROLE: Senior UX Design, Creative Concept

URL: levisvintageclothing.levi.com

Levi Strauss tasked the team at AKQA to come up with a way to bring shopping to the Levis Vintage Clothing (LVC) brand. Their line of perfectly reproduced garments from Levi's history. We decided to brush the dust off this brand and display these garments as if they were in a well curated museum exhibit - a clean and modern depiction of the wearable parts of Levi's history. 

Site features included a timeline based browsing experience, historically relevant stories, and comparisons to the actual garments these items were based on. 

 

Creative Team:

Dave Knop - Assoc. Creative Director

Ben Lebowitz - Sr. Designer

Stephanie Lindgren - Designer

Jon Murray - Sr. Copywriter

Carrie Dunn - Copywriter