The Live in Levis Project
CLIENT: Levi Strauss Co.
ROLE: Senior UX Design
The ‘Live in Levi’s Project‘ digital platform:
Part of the global “Live in Levi’s®” campaign, the unique platform blends storytelling with social media and gives visitors a chance to interact with product online. The result is a living showcase of Levi’s® stories – collected, documented and shared across digital channels.
The Live in Levi’s Project platform launched with a film showcasing the experiences of real people – musicians, tattoo artists, barbers, street performers, and others – living, working and playing in Levi’s® Viewers can explore these stories, shop for styles they see, and check out other real-life Levi’s® moments submitted via social channels.
-Ali West, Levi Strauss & Co.
Erin Robinson - Assoc. Creative Director