The Live in Levis Project


CLIENT: Levi Strauss Co.

ROLE: Senior UX Design


FWA Site of The Day


Mobile Wireframes

The ‘Live in Levi’s Project‘ digital platform: 
Part of the global “Live in Levi’s®” campaign, the unique platform blends storytelling with social media and gives visitors a chance to interact with product online. The result is a living showcase of Levi’s® stories – collected, documented and shared across digital channels.

The Live in Levi’s Project platform launched with a film showcasing the experiences of real people – musicians, tattoo artists, barbers, street performers, and others – living, working and playing in Levi’s® Viewers can explore these stories, shop for styles they see, and check out other real-life Levi’s® moments submitted via social channels.
-Ali West, Levi Strauss & Co.


Creative Team:

Erin Robinson - Assoc. Creative Director

Sophie Preap - Art Director

Carrie Dunn - Copywriter