GuitarHero.com

AGENCY: AKQA

CLIENT: Activision

ROLE: Senior UX Design, Creative Concept

URL: GuitarHero.com

Guitar Hero is back! This time its REAL. In this new installment take the stage and play in front of real crowds that react to your performance. For this Game release we brought the in-game video content to the front of the web experience. We created a site featuring live crowd reactions. (The crowd boos when you stop interacting with the site.) Our goal was to get users excited about the on-stage first person experience, and let gamers know what they should expect from the upcoming release.

 

Creative Team:

Eric Diem - Creative Director

Tom Sears - Sr Designer

Brendan Hurt - Sr Copywriter

Mallory Taylor - Designer