Corvette C7 Reveal
AGENCY: Goodby, Silverstien & Partners
ROLE: UX Design, Creative Concept
The Enemy of The Same: Our task on this assignment was create a new website for the reveal of the All-new C7 Corvette. Our strategy was to appeal to a completely new audience. We wanted to get across the idea that this car is designed with the ethos "Form Follows Function". For the Corvette Stingray, that function is Speed. The final experience follows the same values. By focusing on removing unnecessary functionality, navigation or indicators. This full-bleed site with a grid-based sitemap allowed the beauty of the Car's design to shine through.
Many stills were looping cinemagraphs when live.