Apple Watch: Human Interface Guidelines

AGENCY: AKQA

CLIENT: Apple

ROLE: UX Design

SCOPE: Website Redesign

For the worldwide launch of the Apple Watch, AKQA - SF was tasked with designing the Apple Watch: Human Interface Guidelines site. We created an information architecture, navigation designs and content strategy.  The team worked over 6 weeks to produce numerous iterative designs for the Apple HIG site. In the process we gained a great understanding of Apple Watch's key interactive elements. 

Creative Team:

Dave Knoph - Creative Director 

Osamu Akatsu - Sr. Designer

Michelle Lassman - Group Creative Director